To become the leading fruit brand in Vietnam, pioneering in providing high-quality, diverse, and safe products from China's high-tech agriculture sector, contributing to the enhancement of consumers' quality of life, health, and well-being.
Connect Vietnamese consumers with global-quality fruits from China: With a team of experts rich in experience spanning nearly three decades, CHỊ HẰNG is committed to delivering the freshest and most nutritious fruit products, reflecting China's high-tech agricultural development strategy.
Increase technological application in every operation: Integrate advanced technology into the value chain to ensure product quality, traceability, food safety, and the preservation of nutritional value.
Build exceptional customer experiences: Using cutting-edge technology, AI, blockchain, and a transparent information control system throughout production, harvesting, storage, and transportation, CHỊ HẰNG provides a convenient, secure, and personalized shopping experience for every customer.
Promote the cultural and spiritual values of "CHỊ HẰNG": Through business and community activities, we convey messages of friendliness, inclusivity, family unity, and appreciation of natural beauty, contributing to a better society that values compassion, tradition, and empathy.
Quality: Committed to delivering high-quality, fresh, and safe fruit products that meet international standards.
Transparency: Establish a transparent traceability system, ensuring customers can easily and accurately access product information.
Innovation: Continuously research and apply new technologies in production and distribution, providing a modern and convenient shopping experience.
Dedication: Always listen to and understand customer needs, striving to deliver the best products and services.
Love: Spread the spirit of "CHỊ HẰNG" – friendliness, inclusiveness, and care for the community, contributing to a warmer and happier society.
Over 5,000 years of Chinese civilization have distilled into a unique culture: "Mỹ Quả" where fruits are not only an essential source of nutrition but also symbols of luck, prosperity, longevity, and even love. Fruits appear in poetry, music, painting, festivals, and offerings to the gods and ancestors, or as gifts for cherished relationships. A plate of delicious, wholesome, and beautiful fruits embodies the reunion and warmth of a family meal and the respect when entertaining guests.
The founders of the "CHỊ HẰNG" brand grew up in a family with a tradition of over three decades in the fruit industry. They vividly remember the days of traveling across the world, discovering unique fruit flavors, conversing with farmers, artisans, and traders. Among the many places visited, China, with its orchards laden with fruit under the golden sun - a result of more than a decade of the Chinese government's dedicated investment in high-tech agriculture - left the deepest impression.
High-tech agriculture, combined with traditional farming and the distinctive weather of various climatic regions, has created beautiful scenes reminiscent of a fairy-tale paradise, where celestial maidens care for the special feasts of the gods.
Each type of fruit carries a story, a unique cultural trait, and a specific farming tradition from the land where it was born. It is the language of love and connection, a bridge that takes the taster back to a childhood memory.
Childhood is those bright moonlit nights, with silver light covering the fields and orchards, when children look up to see "Chị Hằng". Wherever they go, the moon follows, with the sounds of lion drums, twinkling star-shaped lanterns, and the stories told by grandmothers and mothers: "Once upon a time, there was a beautiful fairy living on the moon with a jade rabbit making the elixir of immortality..." Chị Hằng, is a uniquely Vietnamese cultural element, adapting the Chinese legend of Chang’e and Houyi. The word "Chị" conveys gentleness, love, care, and sweetness.
The name "CHỊ HẰNG" was thus shaped, carrying the dream of bringing "Mỹ Quả Trung Hoa" to everyone, with the belief that these high-quality fruits will enrich meals and connect people, creating moments of togetherness and happiness.
In 2024, "CHỊ HẰNG - Mỹ Quả Trung Hoa" was born, a culmination of experience and strong partnerships with reputable orchards in China to build a stable supply system with control from seed, soil, farming methods, harvesting, preservation, and transportation, bringing the freshest products at reasonable prices to consumers. Not only importing and distributing, "CHỊ HẰNG" also focuses on investing in technology to enhance product quality and customer experience. The traceability system via QR code and Artifical Intelligence technology application reassures customers about the origin, quality of products, and convenient shopping experience. "CHỊ HẰNG - Mỹ Quả Trung Hoa" is not just a brand, but a symbol of connection, sharing, and love. She always believes that every fruit she brings is not only a gift from nature but also a wish for peace and happiness sent to every family.
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